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Challenges facing Upcoming Artistes in the Nigerian Music Industry PART 2.


Challenges facing Upcoming Artistes in the Nigerian Music Industry PART 2.

Record Label
A record label should be able to take care of most of the challenges an upcoming artiste might face but the structure of the Nigerian music industry doesn’t favor the record label so most of them are very careful and the one who cares to sign an artiste will offer the artiste a deal that won’t make sense much as the record label will want the largest percent of the income. This is why the ones who are fortunate enough to get a Record Label leaves after the expiration of their contract.
Show Organiser
These are people who organize show and events. The challenges upcoming artiste have with this set of people is that they don’t rate upcoming artiste enough to add them to a show or concert they organize.
One of the artiste told me that it cost nothing for a show organizer to put an upcoming artiste on stage in a big concert just to sing for less than 5 minutes after which another big artiste will come up but most of this Show organizer don’t rate upcoming artiste.
He further added that some Show Organisers even promise artiste performance in their concert only to disappoint eventually. This to him is a morale killer especially for an artiste who is not that rich.
Promise and Fail
This according to most of the upcoming artiste I spoke to are the people who listen to your music, like it and then promise to help you get either a record label or help take care of some other aspect such as production, promotion or show organizing. They never fulfill their promise which is a dent on the artiste’s hope.
These are some of the challenges I deduced from the conversations I had with some of these artistes who are hustling on the street to break even in the music industry, Dont forget am also included and i have my experiences. lol. 
There are other challenges which were not mentioned but to most of them, these are the important ones.
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HOST: Eazeey Tited

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